NYX Cosmetics approached the team at the Duggal INNOLAB, intending to conceive and develop an interactive in-store experience for their brick-and-mortar locations. They wanted to create an extension of their current retail distribution that would be physically interactive and engaging for their media-savvy consumers. I worked closely with NYX to design and develop concepts that met their needs and exceeded their expectations.

I’ve designed and assembled a master interactive touch table experience with an alternative flow, featuring interactive tutorials, product guides, and discovery sections that provide users with fan reviews and feedback.


  • Graphic Design
  • Prototyping
  • Strategic Thinking
  • Creative Direction
  • Development & Assembly


  • Design Elements
  • Interactive Touch Experience

Tools & Gear

  • Adobe Photoshop
  • Adobe XD
  • Intuiface Composer


  • 7 days

Master Flow

The customer scans the physical product barcode.
The customer touches and holds his finger to preview a video snippet related to the product/ section.
The experience resets to the home screen after 30s of inactivity have elapsed.

Alternative Flow