Etcetera Etcetera is a contemporary Italian cuisine restaurant with a private dining room in the heart of Hell’s Kitchen. I was contracted to redesign and assemble their website and visuals. After discussing with my client, we’ve identified that they would like to see a modern and sleek design that’s easy to navigate on all platforms. The website should be visually appealing and make users want to stay and explore, all while providing an instant, more user-friendly reservation system that makes it easy for diners to book a table online.


  • Graphic Design
  • Web Design
  • Creative Direction
  • Development & Assembly
  • Photography


  • Branding
  • Website
  • Photographs

Tools & Gear

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • WordPress CMS
  • Samsung NX + S Lenses


  • 3 days

The restaurant has sadly closed at the end of 2023.